INFINITI’s Certified Website Program takes the IRDMP to the next level, addressing two ongoing opportunities raised by Retailers: Choice and Support. INFINITI is excited to offer Retailers a selection of the industry’s top website providers and best-in-class service through the INFINITI Digital Coordinator Team.
The INFINITI Retailer Digital Marketing Program has partnered with innovators in the industry to offer you the best options for your INFINITI Retailer website. The INFINITI Retailer Digital Marketing Program will now provide options, while continuing to offer you the tools needed to effectively manage your digital storefront. We are pleased to announce partnerships with the providers found on the Website Providers Page
Each Retailer will have a dedicated INFINITI Digital Coordinator (IDC) who will provide insights and recommendations on best practices, as well as update and create content to drive site traffic and conversions. The IDC will be your go-to resource for all things related to your INFINITI Retailer website.
The benefits of the IRDMP/Certified Website Program are to provide Retailers with:
Your INFINITI Digital Coordinator (IDC) offers inbound and outbound phone and email support functions as a one-stop-shop for any program related inquiries. Our IDC support team manages all Retailer questions and can assist with site updates regardless of vendor platform. Services that your IDC can provide include (but not limited to) the following:
Retailers will need to select a website provider along with their package and features to determine their monthly website costs. Retailers should review the website providers on the Website Providers Page and are encouraged to contact their IDC with specific provider questions. To select a provider and package visit the Enroll Now Page.
New Retailers or Retailers going through a buy sell will be entered into the queue as soon as a they submit their provider selection through the website portal. New open points and buy sells are prioritized in the website provider’s queue, however new Retailers are encouraged to enroll as soon as possible.
Retailers that are making a provider change will be entered into the queue based on the standard billing rules (see below).
There are no long-term contracts in the INFINITI Retailer Digital Marketing Program, with provider services offered on a month-by-month basis in order for Retailers to have the greatest flexibility.
If a Retailer wishes to migrate to a different certified provider, they will need to either contact their IDC or visit the website portal to make their provider and package selections.
Cost adjustments based on the new provider selection will be made per the billing cycle outlined below.
Retailers will retain their dedicated IDCs for support and reporting through the INFINITI Retailer Digital Marketing Program regardless of what website provider they select.
The INFINITI Retailer Digital Program has no long-term contracts and will be billed to you directly from Shift Digital each month.
Products cancelled on or before the 10th of the month will be billed through the end of the month. Products cancelled after the 10th of the month will be billed through the end of the following month.
Retailers will be billed directly by Shift Digital and no longer via their INFINITI Part’s Statement. Retailers will be responsible for paying their website products and services invoices the month prior to when the services occur. Retailers that choose to enroll in digital advertising services will pay their actual media amount spent (plus management fees) the month after those services occur.
Retailers will be responsible for providing their IDC with the appropriate billing contact at their store and with a Credit Card or ACH payment method. While it is not preferred that Retailers pay by check, Retailers that require a check payment will still need to provide Shift Digital with a Credit Card or ACH payment method as back up.
Retailers will receive notification of when their payment method will be charged 2 days prior to the Invoice going out. Retailers should expect to receive invoices on the 20th of every month for the next month’s Website Services and the previous month’s Digital Advertising services (if applicable).
Retailers that do not pay their invoices 10 days after receiving them are at risk of having their website and services turned off.
Retailers are responsible for managing any websites/services outside of the INFINITI Retailer Digital Program. Not enrolling in the Certified Website Program will be considered non-compliance with the INFINITI Retailer Advertising Program (IRAP).
No. As in the past, the Retailer is ultimately responsible for web content and encouraged to submit changes to their sites to Ansira regularly for pre-approval. Retailers that wish to submit content via their IDC are encouraged to do so, but are responsible for notifying their IDC when content needs to be submitted.