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The INFINITI Retailer Digital Marketing Program (IRDMP) offers INFINITI Retailers greater choice and flexibility in certified provider offerings. INFINITI retailers can now take advantage of industry leading digital solutions available at pre-negotiated prices. Retailers benefit from OEM-provider integrations as well as tagging for greater visibility into digital performance. All retailers will have access to new designs, benchmarking and provider scorecards. IRDMP also offers enhanced, platform agnostic, retailer support to help you achieve your digital goals. With both the INFINITI Technical Strategist (ITS) team in the field as well as a dedicated member of the INFINITI Technical Strategist (ITS) team as part of an agnostic virtual team, retailers can consult non-biased experts to ensure they are getting the most out of the IRDMP program. This program includes INFINITI vetted and Certified Websites, Chat/SMS, E-Commerce Solutions with additional tools and products coming soon.


INFINITI retailers can now partner with leading names in dealer website platforms by enrolling with one of four certified website partners. The IRDMP is designed to provide INFINITI retailers with best in class certified provider offerings that excel in putting choice and flexiblity into retailer hands.

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Bring an E-Commerce enabled luxury retail experience to your customers. The ability to facilitate the purchase process online is becoming increasingly important for retailers. The INFINITI Retailer Digital Marketing Program has certified three of the industry’s top digital retailing solutions to make it easy for your customers to complete their purchase online.

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Digital Advertising

Generate more, highly qualified, website traffic by enrolling with one of seven Certified Digital Advertising Providers. Our Providers stay on the edge of innovation across a variety of channels while aligning with all Tiers to ensure efficient and effective media spend.

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Communicate with website visitors at their convenience with an INFINITI certified chat tool. Certified chat tools provide an innovative and user-friendly solution to help potential customers quickly and easily get the information and support they need to make an informed decision. Allowing your dealership to successfully convert leads into sales and provide a better buying experience.

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As an INFINITI retailer enrolled in the program, you will receive INFINITI Brand Website Leads ( and INFINITI Event leads directly to your CRM by accepting the terms below. If you are using a Certified INFINITI Retailer website provider, your website leads will also be delivered directly to your CRM system. Lastly, as part of the program your dealership is eligible to receive additional Third Party Leads.

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