Sokal + INFINITI Partnership = Transparency, Performance & Trust
Sokal Digital is a full-service digital agency that offers all-encompassing solutions from paid search and programmatic display to social media marketing and Connected TV/OTT, all powered by our Momentum digital ad platform. We pride ourselves on acting as a full extension of our clients - always keeping their vision and goals top of mind. We’ll leverage our innovative tools and digital experts to meet the fast-paced demands of your business and offer data-driven strategies alongside a media mix that’s completely customized for your dealership to ensure success, optimal ROI and outstanding customer satisfaction.
Be There & Be Seen When Shoppers Are Looking For You
Paid Search Advertising:
Sokal’s Momentum platform is a leading technology platform that, in part, delivers optimized Paid Search campaigns generating high quality website traffic through highly relevant ads that increase lead and conversion volume that will outperform your current Paid Search campaigns. Momentum Search campaigns run on both Google and Bing and include New Car, CPO and Fixed Ops.
Build Your Dealership Brand and Future Proof Your Business
Momentum Display & Dynamic Retargeting:
95% of dealerships have a top-of-mind awareness less than 5% of the time. Sokal’s Momentum display and retargeting solutions help build your brand faster by delivering compelling and compliant display ads that reach the top of the funnel car buyers and then keeps them engaged throughout their buying process.
Momentum programmatically delivers display retargeting ads dynamically to the right audiences based on the specific make and model that they viewed on your dealership website.
Be Social and Get in Front of 200+ Million Monthly Car Shoppers
Momentum Social combines VIN-Specific inventory ads, custom carousel ads, video and Facebook lead ads to deliver potential buyers from the awareness stage all the way through the decision phase of their car buying journey. Generate awareness, retarget those who’ve shown interest and convert to highly qualified leads with advanced audience targeting, whether their scrolling on Facebook or Instagram.
A picture is worth a thousand words. A video is worth a million. Utilize sight, sound, and motion to get their attention.
Momentum Digital Video:
Our Momentum Digital Video solution utilizes our Momentum Video Network to deliver rich video content on YouTube TruView and Streaming Video (e.g., Over-the-top and Connected TV inventory) across custom unique audiences and that leverage network learnings at the lowest cost of delivery (CPM) or the lowest cost of viewership (Cost per completed view). If you don’t have video assets available, we have a library of compliant videos for you to choose from that were all created and produced in-house.
Powerful Audience Targeting with Insights that Eliminate Wasted Ad Spend
Sokal Audience Technology takes the guesswork out of your digital advertising campaigns, making sure that your ads are in front of the right people at the right time to make sure they are listening to what you have to say through your advertising.
Dominate on Major Search Engines Organically and Drive Local Sales
With automotive SEO local content is essential our team naturally structures metadata around your location. Our SEO and content specialists collaborate to craft custom content targeting your customer base and apply directly to our Sokal sites or 3rd party websites. Additionally, we focus on building an organic presence through back linking with our third-party partners. We constantly evaluate performance and make adjustments to help you own your local market and grow your organic traffic.
Stay Top of Mind with Your Customer Base and Reach New Shoppers with Compelling, Targeted Emails Designed to Maximize ROI
Momentum Email Marketing:
Email marketing is still the most cost-effective way to target your potential market. It allows you to target with pinpoint accuracy potential buyers that are currently in the market for a car, thus infusing yourself into their current search and putting your dealership name in the forefront of their mind. The added bonus with email marketing is that it’s a gateway to retargeting, allowing for even more increased brand awareness.
Stand Out Against the Competition and Bring Your Brand to Life with Unique and Engaging Custom Creative
Sokal Creative Services:
In today’s market, it’s crucial you stand out from the pack - not get lost in it so when a customer is shopping for a new vehicle, they think of your dealership first over the competition. Our award-winning creative team designs can work with you to provide your dealership a unique voice, our services include:
Build Awareness for Your Brand and Dealership Through Cable and Broadcast Television
Create brand and dealership awareness at the top of the funnel with integrated linear and broadcast television buys. By utilizing market demographics combined with a key understanding of digital strategies and audiences, target the right customer and increase frequency and recognition for your dealership.