MOMENTUM SEARCH

Be There & Be Seen When Shoppers Are Looking For You

Paid Search Advertising:

Sokal’s Momentum platform is a leading technology platform that, in part, delivers optimized Paid Search campaigns generating high quality website traffic through highly relevant ads that increase lead and conversion volume that will outperform your current Paid Search campaigns. Momentum Search campaigns run on both Google and Bing and include New Car, CPO and Fixed Ops.

Benefits:

• A / B tested custom ad copy
• Continuous budget adjustments (6x / day through the Momentum platform)
• Keyword optimization tool identifies underperforming keywords (e.g., low quality score, high cost per click, low click through rate, low conversion rate)
• Unique “waterfall” negative keyword strategy that aligns higher converting keywords with the person who is searching closer to the bottom of the buying journey (i.e., ready to purchase)
• Top zip code targeting, radius targeting and automated bid adjustment in a dealerships most strategic geographic areas

MOMENTUM DISPLAY & DYNAMIC RETARGETING

Build Your Dealership Brand and Future Proof Your Business

Momentum Display & Dynamic Retargeting:

95% of dealerships have a top-of-mind awareness less than 5% of the time. Sokal’s Momentum display and retargeting solutions help build your brand faster by delivering compelling and compliant display ads that reach the top of the funnel car buyers and then keeps them engaged throughout their buying process.

Momentum programmatically delivers display retargeting ads dynamically to the right audiences based on the specific make and model that they viewed on your dealership website.

Benefits:

• Target in-market audiences specific to your brand and audiences of people specifically on vehicle shopping and researching on the most popular 3rd party listing and automotive websites
• Dynamic VIN specific co-op compliant ads
• Strategic sales zip code targeting combined with radius targeting for highly-localized campaigns
• Continuously-updated audiences with our Momentum proprietary optimization tool

MOMENTUM SOCIAL

Be Social and Get in Front of 200+ Million Monthly Car Shoppers

Momentum Social:

Momentum Social combines VIN-Specific inventory ads, custom carousel ads, video and Facebook lead ads to deliver potential buyers from the awareness stage all the way through the decision phase of their car buying journey. Generate awareness, retarget those who’ve shown interest and convert to highly qualified leads with advanced audience targeting, whether their scrolling on Facebook or Instagram.

Benefits:

• Various ad formats served at the right time to the right person (e.g., single image, carousel, video, collection, lead ads)
• Dynamic carousel ads serve inventory directly from the site based on user interaction and the specific make and model that they viewed the most on your website.
• Engagement-based audiences paired with lookalike audiences that generates a deliberate audience strategy

MOMENTUM DIGITAL VIDEO

A picture is worth a thousand words. A video is worth a million. Utilize sight, sound, and motion to get their attention.

Momentum Digital Video:

Our Momentum Digital Video solution utilizes our Momentum Video Network to deliver rich video content on YouTube TruView and Streaming Video (e.g., Over-the-top and Connected TV inventory) across custom unique audiences and that leverage network learnings at the lowest cost of delivery (CPM) or the lowest cost of viewership (Cost per completed view). If you don’t have video assets available, we have a library of compliant videos for you to choose from that were all created and produced in-house.

Benefits:

• Sites include: ESPN, CBS, NBC, HULU, YouTube, A&E, etc.
• Devices include: Roku, Fire, Apple TV, etc.
• Strategic sales zip code targeting combined with radius targeting for highly-localized campaigns
• Continuously-updated audiences with our Momentum proprietary optimization tool
• Specific in-market audiences for your specific make and model or for conquesting goals
• In-house production team to craft custom, compliant creative videos

MOMENTUM AUDIENCES

Powerful Audience Targeting with Insights that Eliminate Wasted Ad Spend

Momentum Audiences:

Sokal Audience Technology takes the guesswork out of your digital advertising campaigns, making sure that your ads are in front of the right people at the right time to make sure they are listening to what you have to say through your advertising.

Benefits:

• Utilize 3rd party data to reach specific demographic profiles (Household Income, Age, Gender)
• Reach specific people based on where they are in their buying journey like their search behavior, website they have visited and specific makes and models they are considering.
• Leverage dealer’s 1st Party Data (CRM and DMS data) to reach current customers
• Audiences from the customers shopping and visiting your website
• Retargeting lists that ensure that your advertising stays in front of people who have visited your website
• Reach across all devices with cross device tracking and retargeting (someone sees your Connected TV and then gets retargeted with a relevant display ad).

MOMENTUM SEO

Dominate on Major Search Engines Organically and Drive Local Sales

Momentum SEO:

With automotive SEO local content is essential our team naturally structures metadata around your location. Our SEO and content specialists collaborate to craft custom content targeting your customer base and apply directly to our Sokal sites or 3rd party websites. Additionally, we focus on building an organic presence through back linking with our third-party partners. We constantly evaluate performance and make adjustments to help you own your local market and grow your organic traffic.

Benefits:

• Improve your ranking during internet searches
• Widen your scope of potential clients and extend the reach of your dealership website
• Unique content created specific to your ideal audience and brand
• Leverage our SEO experts who are specialized in automotive

MOMENTUM EMAIL MARKETING

Stay Top of Mind with Your Customer Base and Reach New Shoppers with Compelling, Targeted Emails Designed to Maximize ROI

Momentum Email Marketing:

Email marketing is still the most cost-effective way to target your potential market. It allows you to target with pinpoint accuracy potential buyers that are currently in the market for a car, thus infusing yourself into their current search and putting your dealership name in the forefront of their mind. The added bonus with email marketing is that it’s a gateway to retargeting, allowing for even more increased brand awareness.

Benefits:

• Rich, dynamic creative designed custom by our in-house creative team
• Completely customized campaign strategy and targeting designed specifically with your dealership goals in mind
• Access to our in-house content writers and designers whose sole job is to focus on creating the best email campaigns in the industry
• We consistently run A/B tests, along with statistical analysis to determine what does and doesn’t work ensuring the greatest ROI
• Sales matchback reporting provides insight into each campaign’s success
• Google Analytics tagging

CREATIVE SERVICES

Stand Out Against the Competition and Bring Your Brand to Life with Unique and Engaging Custom Creative

Sokal Creative Services:

In today’s market, it’s crucial you stand out from the pack - not get lost in it so when a customer is shopping for a new vehicle, they think of your dealership first over the competition. Our award-winning creative team designs can work with you to provide your dealership a unique voice, our services include:

• Special page creative
• Website homepage sliders
• Print ad creation
• Custom logos
• Event banners
• Branding and Re-branding
• Creative strategy

Benefits:

• Customized design fit for your dealership
• Quick turn-around times
• Website consistently updated
• Attract more buyers with unique creative

LINEAR/BROADCAST TELEVISION

Build Awareness for Your Brand and Dealership Through Cable and Broadcast Television

Linear/Broadcast Television:

Create brand and dealership awareness at the top of the funnel with integrated linear and broadcast television buys. By utilizing market demographics combined with a key understanding of digital strategies and audiences, target the right customer and increase frequency and recognition for your dealership.

Benefits:

• We’ll handle all media rep sales calls and relationships so you can focus on selling and closing leads
• Our partnerships and strong negotiation skills will ensure you get the best rates and added value for your TV buys
• Years of experience allows us to build the best linear television buys possible by utilizing our market research and technology to get you the best media spot, regardless of relationships
• Have your digital media and linear/broadcast TV work together in coordination to further enhance your reach and frequency of messaging in a strategic way