INFINITI Retailer Support |833-283-7206|info@infinitidigitalprogram.com

Lead Management

Enrolled INFINITI Retailers receive INFINITI Brand Website Leads (INFINITIUSA.com) and INFINITI Event leads directly to your CRM. And by utilizing a Certified INFINITI Retailer website provider, your website leads will also be delivered directly to your CRM system through our backend integrations. In addition, as part of the program your dealership is eligible to receive additional Third Party Leads.

Streamlined Lead Reporting

Lead Analytics and Reporting are available through the Insight Dashboard. Retailers have access to all Website and Lead Program analytics through one easy to use dashboard.

Improved Third Party Lead Sourcing

The Third Party Lead program focuses on improving Lead Quality and Close Rate by implementing new sourcing technologies and optimizing volume. With this technology, improved deduplication rules are put in place across a wide variety of sources before delivering to a Retailer’s CRM.

INFINITI Dedicated Support

Retailers will work with their current dedicated INFINITI Technical Strategist (ITS) on lead delivery troubleshooting, CRM updates and the lead rejection process. And INFINITI Digital Marketing Consultants (IDMC) will continue to work with Retailers in store on their lead handling process.

Simplified Retailer Certification Program

INFINITI has worked with their partners to bring Retailers a new and improved retailer certification program. We are moving to a straight forward, Certified and Non-Certified model with more simplified and relevant criteria.

Third Party Lead Pricing

Certified Retailers pay $20.50 per Third Party Lead, and Non-Certified Retailers pay $24.50 per Third Party Lead. In addition to Third Party Leads being available, INFINITI also provides Intelliprice leads at no cost to the Retailer as another lead source

Certification Pricing Curriculum Lead Follow-Up Rate Response Time Response Quality
Certified $20.50 100% of Sales Personnel >=95% >=90% within 45 min >=75
Enrolled - Not Certified $24.50 <100% of Sales Personnel <95% <90% within 45 min <75

Training and Curriculum

INFINITI provides the Curriculum Program within Virtual Academy. Dealership sales and marketing personnel will take INFINITI focused lead management and marketing training in a less time-consuming format.

Updated Lead Response Time

To better align with industry best practices, Retailers are expected to respond to their leads within 45 minutes.

Response Quality Source

INFINITI utilizes Mystery Shops to grade Retailer’s Response Quality.

If you have questions regarding the new program. Please contact your INFINITI Technical Strategist or contact the INFINITI Technical Strategist team at 833-283-7206 or leads@INFINITIdigitalprogram.com.


Program Enrollment | Dealer Principle Contact or Executive Manager Information

The Dealer Principal is ultimately responsible for the Lead Management Enrollment. Please provide the following information for notification and contact purposes.

*All Fields Required

Lead Management Program – Retailer Participation Agreement

By clicking the “I ACCEPT” box, the Dealer Principal acknowledges that they agree to all of the terms of the “Lead Management Program – Retailer Participation Agreement” above.

I accept I decline
Lead Management Program – Signature Interactive, Maturity Optimizer (MOR), Lease Customer Network (LCN) Lead Agreement

By clicking on the “I ACCEPT” box, Retailer acknowledges that it agrees to all of the terms of the “Lead Management Program – Signature Interactive, Maturity Optimizer (MOR), Lease Customer Network (LCN) Lead Agreement” above.

I accept I decline

Third Party Lead Program

By clicking the “I ACCEPT” box, the Dealer Principal acknowledges that they agree to the Third Party lead certification rules and pricing listed above. The retailer understands that the pricing of their Third Party Leads will be dependent on their Certification Status, which could change month to month.

I accept I decline

E-Signature