Enrolled INFINITI Retailers receive INFINITI Brand Website Leads (INFINITIUSA.com) and INFINITI Event leads directly to your CRM. And by utilizing a Certified INFINITI Retailer website provider, your website leads will also be delivered directly to your CRM system through our backend integrations. In addition, as part of the program your dealership is eligible to receive additional Third Party Leads.
Streamlined Lead Reporting
Lead Analytics and Reporting are available through the Insight Dashboard. Retailers have access to all Website and Lead Program analytics through one easy to use dashboard.
Improved Third Party Lead Sourcing
The Third Party Lead program focuses on improving Lead Quality and Close Rate by implementing new sourcing technologies and optimizing volume. With this technology, improved deduplication rules are put in place across a wide variety of sources before delivering to a Retailer’s CRM.
INFINITI Dedicated Support
Retailers will work with their current dedicated INFINITI Technical Strategist (ITS) on lead delivery troubleshooting, CRM updates and the lead rejection process. And INFINITI Digital Marketing Consultants (IDMC) will continue to work with Retailers in store on their lead handling process.
Simplified Retailer Certification Program
INFINITI has worked with their partners to bring Retailers a new and improved retailer certification program. We are moving to a straight forward, Certified and Non-Certified model with more simplified and relevant criteria.
Third Party Lead Pricing
Certified Retailers pay $20.50 per Third Party Lead, and Non-Certified Retailers pay $24.50 per Third Party Lead. In addition to Third Party Leads being available, INFINITI also provides Intelliprice leads at no cost to the Retailer as another lead source
|Certification||Pricing||Curriculum||Lead Follow-Up Rate||Response Time||Response Quality|
|Certified||$20.50||100% of Sales Personnel||>=95%||>=90% within 45 min||>=75|
|Enrolled - Not Certified||$24.50||<100% of Sales Personnel||<95%||<90% within 45 min||<75|
Training and Curriculum
INFINITI provides the Curriculum Program within Virtual Academy. Dealership sales and marketing personnel will take INFINITI focused lead management and marketing training in a less time-consuming format.
Updated Lead Response Time
To better align with industry best practices, Retailers are expected to respond to their leads within 45 minutes.
Response Quality Source
INFINITI utilizes Mystery Shops to grade Retailer’s Response Quality.
If you have questions regarding the new program. Please contact your INFINITI Technical Strategist or contact the INFINITI Technical Strategist team at 833-283-7206 or leads@INFINITIdigitalprogram.com.