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Today’s consumers prefer to purchase most products online, and many expect the same buying options when it comes to purchasing a vehicle. Your dealership can help facilitate an online buying experience by using a Certified E-Commerce tool on your website.

The INFINITI E-Commerce program allows consumers to complete an end to end vehicle purchasing process on your website. The INFINITI Retailer Digital Marketing Program (IRDMP) offers five seamless and robust E-Commerce provider solutions for online retailing, creating a smooth and easy car buying experience.

Retailer Benefits from E-Commerce Tools

  • More Leads
    • Retailers using a Certified E-Commerce tool see a 68% higher lead volume versus Retailers not enrolled in E-Commerce.
  • More Appointments
    • Retailers who utilize most steps of the E-Commerce customer journey have a higher average E-Commerce Appointment Rate.
  • More Credit Applications
    • Retailers who utilize most steps of the E-Commerce customer journey have a higher average E-Commerce Credit Application volume.
    • 19% higher customer loyalty when bookings are completed through INFINITI Financial Services than another lender.
  • More Sales
    • Successful Retailers using E-Commerce see an average 8.5% Close Rate

Exclusive INFINITI E-Commerce Program Benefits

  • Discounted Package Pricing
  • Retailer Choice
    • Five Certified INFINITI providers to choose from
  • Seamless Integrations with INFINITI Solutions
    • IRDMP Websites
    • Integrated Accessories Catalog
    • NESNA F&I Products and Services
    • Enterprise Lead Management System
  • Direct Integration with INFINITI Financial Services
    • Ability to display both Special and Standard Rates
    • Instant Finance Decisioning through DealerTrack
  • Increased IDMC Monthly In-Store Support
    • Subject Matter Experts in Certified E-Commerce solutions
    • 1 on 1 in-store training
  • Tier 1 Messaging and Branding
    • Exclusive INFINITI NOW E-Commerce Retailer designation on
    • Access to INFINITI E-Commerce branded content
    • Inclusion in future media and marketing strategies
  • Streamlined Analytics
    • Reporting in the INSIGHT Analytics Dashboard
  • Advertising Program Compliance
Not Ready to Enroll? Learn More Here

Choose Your Provider


CarNow's powerful Real-Time Retail platform is transforming the way dealerships engage with customers across the nation. Using our industry-leading dealer retailing system, deliver exceptional customer experiences, streamline operations, and increase revenue with the solutions needed to seamlessly manage the car-buying journey from beginning to end.

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Offering a true omni-channel solution, means having the same F&I experience online as in store. With Darwin Online, F&I remains a steadfast profit center that a retailer can continue to rely upon. Since consumers experience multiple touchpoints from online self-service, to over the phone, to in-dealership, Darwin has a solution for each. The consistent experience using patented prescriptive analytics is always providing accurate and personalized F&I product suggestions.

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Our fully featured Virtual Retailing and Messaging platforms provide real-time communication with consumers at each step of the buying process and help them easily pick up where they left off, in-store.

In minutes, car buyers can browse your inventory and filter by payment, get real-time lender offers, penny-perfect trade values, apply rebates, F&I packages, and submit a full credit application to your RouteOne or Dealertrack instance.

True digital retailing is here.

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At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering omnichannel commerce solutions for today’s modern dealership, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising to financing/leasing, incentives, trade-ins, service plans and accessories-Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love.

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TagRail, a subsidiary of Fox Dealer, provides the most cohesive omni channel shopping experience available in the automotive industry, combined with the premium customer service dealers should expect from their digital partners.

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