We Execute Marketing That Moves Your Business Forward

When it comes to automotive marketing, understanding the customer journey is key to the success of any marketing strategy. With Force Marketing’s rich portfolio of brands you can now rely on one partner to deliver the right message to the right consumer during every stage of their car shopping, buying and service journey. From the time a consumer begins consideration on brand, price and dealer location, to the moment they consider their purchase or financing options, down to the communication after the sale through service and parts support. Force Marketing offers a new front-to-back consumer lifecycle marketing solution.

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Paid Search

With our paid search management, we help you generate more leads. Our strategy utilizes Google Micro Moments to optimize campaigns down to the keyword level, leveraging ad extensions such as location, call, call out, structured snippets and price. We also provide best in class dynamic ads to make sure your inventory is always front and center.

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Paid Social

We design custom ads relevant to your dealership’s sales or service goals. Choose from specific in-market audiences that target consumers with the highest propensity to buy or service their vehicles at your dealership based on 1,000+ demographical, behavioral, and locational attributes. We offer custom first-party data, lists, remarketing and lookalikes with Facebook. Our available ad sets include lead ads, traffic ads, and video ads.We also provide best in class dynamic ads to make sure your inventory is always front and center.

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Display/Retargeting

Force Marketing’s display strategy targets in-market audiences with custom creative offers. Using display and retargeting to maximize the frequency prospects see your offers in a given ad period is a very impactful way to increase overall site engagement and lead conversions. Our display campaigns utilize custom creative that’s strategically designed to reach more customers while targeting the right demographics, keywords and more. We also provide best in class dynamic ads to make sure your inventory is always front and center.

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Add-Ons:

• SEO
  • We offer 100% unique content that is optimized for search engines and tailored to your website’s needs. Our SEO experts provide website content & user experience audits, schematic markup and citation building services, social media and ORM integration, custom landing pages, and real-time performance tracking. Our unique account management system allows for a dedicated support team to review daily KPIs and ensure your account data is actionable.
• Email (DMS/Conquest)
  • We offer a selection of DMS or conquest emails that are 100% personalized, fully responsive and completely trackable.
• Helix
  • We’ve built a marketing automation platform that changes the game. Helix combines audiences, attribution, and automation for the automotive industry, with more than 35 million automotive customers and 280 million evaluatory data points. With a data-driven strategy and partnerships with more than 40 data providers, we can identify and target customers that are in-market and looking for your inventory. From maximizing your budget to decreasing your average cost-per-unit, we are 100% focused on your ROI and on making your dealership as profitable as possible.
• DRIVE
  • A first of its kind technology that places your inventory into why-buy videos shown to potential buyers in real-time across Facebook, YouTube and OTT/CTV. Premium placement OTT/CTV across publishers and platforms like Hulu, Sling, Roku, Live Sporting Events and more. All campaigns come with store visit attribution and optimization for greater performance measurement.
• Streaming Audio
  • Premium placement streaming audio across publishers like Spotify, Audiology, iHeart, Pandora and more. All campaigns come with store visit attribution and optimization for greater performance measurement.
• Video Production
  • Up to :30 using b-roll, OEM footage or stock dealer footage - can be multilingual.
• Audio Production
  • Up to :30 - can be multilingual.
• Website Creative
  • Includes up to 15 pieces of creative for specials and/or banners.
• Static Display/Social
  • Static image or video social/display campaigns (per campaign). Our strategy places your ads into social formats like Image, Carousel and Slideshow; and into display formats like Discovery Ads.
• GPB Cars for Sale
  • Utilizing the latest innovation from Google to organically place your New and/or CPO inventory in front of customers in your market when they search for vehicles you have on your site.